{"product_id":"the-moose-that-roared-the-story-of-jay-ward-bill-scott-a-flying-squirrel-and-a-talking-moose","title":"The Moose That Roared: The Story of Jay Ward  Bill Scott  a Flying Squirrel  and a Talking Moose","description":"\u003cp\u003eFor those of us who love The Rocky and Bullwinkle Show  these names conjure up memories of some of the wittiest  most inspired  and relentlessly hilarious half-hours of animation ever produced. There was a kind of gleeful magic to the shows  a cumulative joy that transcended the crude animation and occasionally muddy sound  and its this quality that was the essence of the legendary Jay Ward and Bill Scott.  Jay Ward was the magnificent visionary  the outrageous showman who lobbied Washington for statehood for Moosylvania  and invited the press to a picnic on the floor of the Plaza Hotels august Grand Ballroom. Bill Scott was the genial  brilliant head writer  coproducer  and all-purpose creative whirlwind  often described as the \"soul\" of the shows. In fact  Scott even provided the voices for most of the star characters  giving life to Bullwinkle J. Moose  Mr. Peabody  Dudley Do-Right  and George of the Jungle. From their tiny  oddball animation studio  Jay Ward Productions  they created some of the most memorable animation of all time  and gave birth to a family of characters whose undying popularity has cast them forever into the pop culture firmament. With their distinctively unorthodox  artist-friendly philosophy  Ward and Scott attracted some of the most talented writers and voice actors in the industry  and for a time  Jay Ward Productions was a kind of Camelot of cartoons. Now  through exclusive interviews with Bill Scott  Tiffany Ward  June Foray  and dozens of others intimately involved with the Ward epoch  as well as access to original scripts  artwork  story notes  letters  and memos  Keith Scott has created the definitive history of Jay Ward Productions  including episode guides and voice credits for all the Jay Ward cartoons.  From the first \"Hey Rocky  watch me pull a rabbit out of a hat!\" to the last \"Watch out for that tree!\" this is not only the record of a legendary chapter in animation history  but also the story of a rare and magical relationship between two artists who were wildly  exuberantly ahead of their time  and the fascinating story of the struggle to bring their vision of bad puns and talking animals to unforgettable life.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44954726465589,"sku":"ByrdShop_0312199228","price":32.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780312199227.jpg?v=1770281765","url":"https:\/\/atxbooks.com\/products\/the-moose-that-roared-the-story-of-jay-ward-bill-scott-a-flying-squirrel-and-a-talking-moose","provider":"ATX Books","version":"1.0","type":"link"}