{"product_id":"the-motorcycle-design-art-desire","title":"The Motorcycle: Design  Art  Desire","description":"\u003cp\u003eAn essential and compelling exploration of the design  history  and culture of the motorcycle  an icon of the machine age Motorcycles are ubiquitous in the worlds streets and cities  evolving over decades in engineering and design to meet individual transportation needs. With the coming demise of the internal combustion engine and the rise of electric powered vehicles  motorcycle design is being revolutionized by new technologies  the demands of climate change  and global social transformation. The Motorcycle: Desire  Art  Design traces the exciting evolution of this automotive icon  and the culture of desire  freedom  and rebellion that surrounds it. The Motorcycle showcases 100 superb examples of motorcycle design from the late 19th century to the present day and beyond to the technological innovations of the future. Beautifully illustrated with newly commissioned photography and archival ephemera  this visually arresting survey will prove compulsive reading to design lovers and motorcycle fans alike.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44983861772341,"sku":"ByrdShop_1838661638","price":90.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781838661632.jpg?v=1770811623","url":"https:\/\/atxbooks.com\/products\/the-motorcycle-design-art-desire","provider":"ATX Books","version":"1.0","type":"link"}