{"product_id":"the-naked-brain-how-the-emerging-neurosociety-is-changing-how-we-live-work-and-love-9781400098088","title":"The Naked Brain: How the Emerging Neurosociety is Changing How We Live  Work  and Love","description":"\u003cp\u003eConsider a world in which   Marketers use brain scans to determine consumer interest in a product   Politicians use brain-image-based profiles to target voters   A test could determine your suitability for a job or to whom you will be romantically attracted  Far from science fiction  this neurosocietya society in which brain science influences every aspect of daily lifeis already here.  Innovative researchers and cutting-edge technology  like brain imaging and brain scanning devices  have revolutionized our understanding of how we process information  communicate  trust  sympathize  and love. However  scientists and doctors are not the only ones interested in the naked brain; advertisers  politicians  economists  and others are using the latest findings on the human brain to reshape our lives  from the bedroom to the boardroom.  Despite the potential benefits  theres obvious peril in the promise. Richard Restak explores the troubling moral and legal dilemmas that arise from corporate and political applications of this new brain research. Someday we may live in a world where our choices  our professional and personal prospects  even our morals and ethics will be controlled by those armed with an elite understanding of the principles of neuroscience.  Eye-opening and provocative  The Naked Brain is a startling look at the impact such unprecedented access to our most secret thoughts and tendencies will have on all of us.  In The Naked Brain  bestselling author Richard Restak explores how the latest technology and research have exposed the brain and how we think  feel  remember  and socialize in unprecedented and often surprising ways. Now that knowledge is being used by doctors  advertisers  politicians  and others to influence and revolutionize nearly every aspect of our daily lives.  Restak is our guide to this neurosociety  a brave new world in which brain science influences our present and will even more tangibly shape our future. Citing social trends  shifts in popular culture  the rise and fall of products in the public favor  even changes in the American vernacular  The Naked Brain is an illuminating and often troubling investigation of the impending opportunities and dangers being created by the neuroscience revolution  and a revelation for anyone who ever wondered why they prefer Coke over Pepsi or Kerry over Bush.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279675121717,"sku":"ByrdShop_1400098084","price":28.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781400098088.jpg?v=1780605857","url":"https:\/\/atxbooks.com\/products\/the-naked-brain-how-the-emerging-neurosociety-is-changing-how-we-live-work-and-love-9781400098088","provider":"ATX Books","version":"1.0","type":"link"}