{"product_id":"the-nature-of-technology-what-it-is-and-how-it-evolves","title":"The Nature of Technology: What It Is and How It Evolves","description":"\u003cp\u003eLeading scientific theorist W. Brian Arthur puts forth the first complete theory of the origins and evolution of technology  in a major work that achieves for the invention of new technologies what Darwins theory achieved for the emergence of new species.  Brian Arthur is a pioneer of complexity theory and the discoverer of the highly influential \"theory of increasing returns \" which took Silicon Valley by storm  famously explaining why some high-tech companies achieve breakaway success. Now  in this long-awaited and ground-breaking book  he solves the great outstanding puzzle of technologywhere do transformative new technologies come from?putting forth the first full theory of how new technologies emerge and offering a definitive answer to the mystery of why some culturesSilicon Valley  Cambridge  England in the 1920sare so extraordinarily inventive. He has discovered that rather than springing from insight moments of individual genius  new technologies arise in a process akin to evolution. Technology evolves by creating itself out of itself  much as a coral reef builds itself from activities of small organisms.  Drawing on a wealth of examples  from the most ancient to cutting-edge inventions of today  Arthur takes readers on a delightful intellectual journey  bringing to life the wonders of this process of technological evolution. The Nature of Technology is the work of one of our greatest thinkers at the top of his game  composing a classic for our times that is sure to generate wide acclaim.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44946254233653,"sku":"ByrdShop_1416544054","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781416544050_47c6089e-e6e2-47c7-ae3b-9e850a1b3453.jpg?v=1770148358","url":"https:\/\/atxbooks.com\/products\/the-nature-of-technology-what-it-is-and-how-it-evolves","provider":"ATX Books","version":"1.0","type":"link"}