{"product_id":"the-new-psychology-of-leadership","title":"The New Psychology of Leadership","description":"Winner of the University of San Diego Outstanding Leadership Book Award 2012! Shortlisted for the British Psychological Society Book Award 2011! Shortlisted for the CMI (Chartered Management Institute) Management Book of the Year Award 20112012! According to John Adair  the most important word in the leaders vocabulary is \"we\" and the least important word is \"I\". But if this is true  it raises one important question: why do psychological analyses of leadership always focus on the leader as an individual as the great \"I\"?  One answer is that theorists and practitioners have never properly understood the psychology of \"we-ness\". This book fills this gap by presenting a new psychology of leadership that is the result of two decades of research inspired by social identity and self-categorization theories. The book argues that to succeed  leaders need to create  champion  and embed a group identity in order to cultivate an understanding of us of which they themselves are representative. It also shows how  by doing this  they can make a material difference to the groups  organizations  and societies that they lead.  Written in an accessible and engaging style  the book examines a range of central theoretical and practical issues  including the nature of group identity  the basis of authority and legitimacy  the dynamics of justice and fairness  the determinants of followership and charisma  and the practice and politics of leadership. The book will appeal to academics  practitioners and students in social and organizational psychology  sociology  political science and anyone interested in leadership  influence and power.","brand":"My Store","offers":[{"title":"Default Title","offer_id":44848658874421,"sku":"ByrdShop_1841696102","price":61.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_1841696102.jpg?v=1765623339","url":"https:\/\/atxbooks.com\/products\/the-new-psychology-of-leadership","provider":"ATX Books","version":"1.0","type":"link"}