{"product_id":"the-origin-and-evolution-of-new-businesses-9780195170313","title":"The Origin and Evolution of New Businesses","description":"\u003cp\u003eWhat is this mysterious activity we call entrepreneurship? Does success require special traits and skills or just luck? Can large companies follow their example? What role does venture capital play?  In a field dominated by anecdote and folklore  this landmark study integrates more than ten years of intensive research and modern theories of business and economics. The result is a comprehensive framework for understanding entrepreneurship that provides new and penetrating insights. Examining hundreds of successful ventures  the author finds that the typical business has humble  improvised origins. Well-planned start-ups  backed by substantial venture capital  are exceptional. Entrepreneurs like Bill Gates and Sam Walton initially pursue small  uncertain opportunities  without much capital  market research  or breakthrough technologies. Coping with ambiguity and surprises  face-to-face selling  and making do with second-tier employees is more important than foresight  deal-making  or recruiting top-notch teams.  Transforming improvised start-ups into noteworthy enterprises requires a radical shift  from \"opportunistic adaptation\" in niche markets to the pursuit of ambitious strategies. This requires traits such as ambition and risk-taking that are initially unimportant. Mature corporations have to pursue entrepreneurial activity in a much more disciplined way. Companies like Intel and Merck focus their resources on large-scale initiatives that scrappy entrepreneurs cannot undertake. Their success requires carefully chosen bets  meticulous planning  and the smooth coordination of many employees rather than the talents of a driven few.  This clearly and concisely written book is essential for anyone who wants to start a business  for the entrepreneur or executive who wants to grow a company  and for the scholar who wants to understand this crucial economic activity.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647019311157,"sku":"ByrdShop_0195170318","price":24.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780195170313.jpg?v=1781685787","url":"https:\/\/atxbooks.com\/products\/the-origin-and-evolution-of-new-businesses-9780195170313","provider":"ATX Books","version":"1.0","type":"link"}