{"product_id":"the-package-design-book-6","title":"The Package Design Book 6","description":"Wherever you shop  be it online or in a brick-and-mortar store  the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact  packaging has become more important than ever in recent years: Unboxing videos are watched by millions of followers on social media platforms  college Packaging Design courses are full to bursting  more and more agencies are specializing in this area  and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives  but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand.  With over 500 projects from more than 45 different countries  the sixth edition of TASCHENs The Package Design Book celebrates the 14th anniversary of the Pentawards  one of the industrys most important international competitions. We will be casting our spotlight on all the winners from 2019 and 2020. With awards in six major categories  Beverages  Food  Body  Luxury  Other Markets  and Packaging Concepts  this spectacular and inspiring collection presents an array of unusual  intelligent and charming packaging concepts  demonstrating once again the importance of this design discipline.","brand":"My Store","offers":[{"title":"Default Title","offer_id":44909630586933,"sku":"ByrdShop_3836585022","price":225.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_3836585022.jpg?v=1768129676","url":"https:\/\/atxbooks.com\/products\/the-package-design-book-6","provider":"ATX Books","version":"1.0","type":"link"}