{"product_id":"the-penguin-and-the-leviathan-how-cooperation-triumphs-over-selfinterest","title":"The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest","description":"\u003cp\u003eWhat do Wikipedia  Zip Cars business model  Barack Obamas presidential campaign  and a small group of lobster fishermen have in common? They all show the power and promise of human cooperation in transforming our businesses  our government  and our society at large. Because today  when the costs of collaborating are lower than ever before  there are no limits to what we can achieve by working together.  For centuries  we as a society have operated according to a very unflattering view of human nature: that  humans are universally and inherently selfish creatures. As a result  our most deeply entrenched social structures  our top-down business models  our punitive legal systems  our market-based approaches to everything from education reform to environmental regulation - have been built on the premise that humans are driven only by self interest  programmed to respond only to the invisible hand of the free markets or the iron fist of a controlling government.  In the last decade  however  this fallacy has finally begun to unravel  as hundreds of studies conducted across dozens of cultures have found that most people will act far more cooperatively than previously believed. Here  Harvard University Professor Yochai Benkler draws on cutting-edge findings from neuroscience  economics  sociology  evolutionary biology  political science  and a wealth of real world examples to debunk this long-held myth and reveal how we can harness the power of human cooperation to improve business processes  design smarter technology  reform our economic systems  maximize volunteer contributions to science  reduce crime  improve the efficacy of civic movements  and more.  For example  he describes how:   By building on countless voluntary contributions  open-source software communities have developed some of the most important infrastructure on which the World Wide Web runs  Experiments with pay-as-you-wish pricing in the music industry reveal that fans will voluntarily pay far more for their favorite music than economic models would ever predic  Many self-regulating communities  from the lobster fishermen of Maine to farmers in Spain  live within self-regulating system for sharing and allocating communal resources  Despite recent setbacks  Toyotas collaborative shop-floor  supply chain  and management structure contributed to its meteoric rise above its American counterparts for over a quarter century.  Police precincts across the nation have managed to reduce crime in tough neighborhoods through collaborative  trust-based  community partnerships.  A must-read for anyone who wants to understand the dynamics of cooperation in 21st century life  The Penguin and the Leviathan not only challenges so many of the ways in which we live and work  it forces us to rethink our entire view of human nature.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44966569181237,"sku":"ByrdShop_0385525761","price":28.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780385525763.jpg?v=1770568822","url":"https:\/\/atxbooks.com\/products\/the-penguin-and-the-leviathan-how-cooperation-triumphs-over-selfinterest","provider":"ATX Books","version":"1.0","type":"link"}