{"product_id":"the-photographers-pricing-system-get-paid-what-youre-worth-for-portraits-and-weddings-9780134181677","title":"The Photographer's Pricing System: Get Paid What You're Worth for Portraits and Weddings","description":"\u003cp\u003eIn this practical guide  photography pricing guru Alicia Caine takes the anxiety and drudgery out of the pricing process for portrait and wedding photographers  showing how to keep the process as simple and painless as possible.  Alicia starts by breaking down such daunting topics as managing your budget and expenses and determining how much work you can take on  and then explains the importance of understanding what your client wants and researching the marketplace. She shows how to reverse-engineer your pricing  create a pricing sheet  and present your pricing to your clients.  Focusing mainly on portrait pricing  she also explores how to achieve consistent pricing across your photography services  with a chapter on specialty sessions that covers the particularities of pricing weddings and mini sessions.  Along the way  youll encounter nearly 20 worksheets designed to help you move from learning the necessary steps and tasks to actual implementation  a key obstacle for many photographers. As an added bonus  Alicia provides an Experts Guide on how to get paid what youre worth based on your expertise in a particular niche  which can potentially increase your value in the marketplace. In this special section  youll learn how positioning yourself as an authority on a particular topic can help you bring in more potential clients. Features the friendly  approachable voice of photography pricing expert Alicia Caine  whose mentoring and coaching have endeared her to thousands of photographers. Includes worksheets and a gross earning calculator (also available via download) to help you with key steps in the process  covering such topics as how to determine your hourly value  how to think about and set up collections and specialty products  how to figure out your costs of goods sold  and much more. Incorporates lightness  fun  and compassion to help photographers more easily approach the challenging and often mundane topic of pricing.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45276671705141,"sku":"ByrdShop_0134181670","price":63.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780134181677.jpg?v=1780559870","url":"https:\/\/atxbooks.com\/products\/the-photographers-pricing-system-get-paid-what-youre-worth-for-portraits-and-weddings-9780134181677","provider":"ATX Books","version":"1.0","type":"link"}