{"product_id":"the-power-of-experiments-decision-making-in-a-datadriven-world","title":"The Power of Experiments: Decision Making in a Data-Driven World","description":"\u003cp\u003eHow tech companies like Google  Airbnb  StubHub  and Facebook learn from experiments in our data-driven worldan excellent primer on experimental and behavioral economics  Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so  youve probably been an unwitting participant in a variety of experimentsalso known as randomized controlled trialsdesigned to test the impact of different online experiences. Once an esoteric tool for academic research  the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book  Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.  Luca and Bazerman describe the central role experiments play in the tech sector  drawing lessons and best practices from the experiences of such companies as StubHub  Alibaba  and Uber. Successful experiments can save companies moneyeBay  for example  discovered how to cut $50 million from its yearly advertising budgetor bring to light something previously ignored  as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech  Luca and Bazerman consider experimenting for the social gooddifferent ways that governments are using experiments to influence or nudge behavior ranging from voter apathy to school absenteeism. Experiments  they argue  are part of any leaders toolkit. With this book  readers can become part of the experimental revolution.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44985244909621,"sku":"ByrdShop_0262043874","price":35.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780262043878.jpg?v=1770853812","url":"https:\/\/atxbooks.com\/products\/the-power-of-experiments-decision-making-in-a-datadriven-world","provider":"ATX Books","version":"1.0","type":"link"}