{"product_id":"the-power-of-habit-why-we-do-what-we-do-in-life-and-business","title":"The Power of Habit: Why We Do What We Do in Life and Business","description":"\u003cp\u003eNAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal  Financial Times  NEW YORK TIMES BESTSELLER  A young woman walks into a laboratory. Over the past two years  she has transformed almost every aspect of her life. She has quit smoking  run a marathon  and been promoted at work. The patterns inside her brain  neurologists discover  have fundamentally changed.  Marketers at Procter \u0026amp; Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze  on track to be one of the biggest flops in company history. Suddenly  one of them detects a nearly imperceptible patternand with a slight shift in advertising  Febreze goes on to earn a billion dollars a year.  An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employeeshow they approach worker safetyand soon the firm  Alcoa  becomes the top performer in the Dow Jones.  What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.  They succeeded by transforming habits.  In The Power of Habit  award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives  Duhigg brings to life a whole new understanding of human nature and its potential for transformation.  Along the way we learn why some people and companies struggle to change  despite years of trying  while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where  exactly  they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps  Starbucks CEO Howard Schultz  and civil-rights hero Martin Luther King  Jr. We go inside Procter \u0026amp; Gamble  Target superstores  Rick Warrens Saddleback Church  NFL locker rooms  and the nations largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success  life and death.  At its core  The Power of Habit contains an exhilarating argument: The key to exercising regularly  losing weight  raising exceptional children  becoming more productive  building revolutionary companies and social movements  and achieving success is understanding how habits work.  Habits arent destiny. As Charles Duhigg shows  by harnessing this new science  we can transform our businesses  our communities  and our lives.  Praise for The Power of Habit  Sharp  provocative  and useful.Jim Collins  Few books become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.Financial Times  A flat-out great read.David Allen  bestselling author of Getting Things Done: The Art of Stress-Free Productivity  Youll never look at yourself  your organization  or your world quite the same way.Daniel H. Pink  bestselling author of Drive and A Whole New Mind  Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.The New York Times Book Review\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44959037292597,"sku":"ByrdShop_030796664X","price":51.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780307966643.jpg?v=1770371886","url":"https:\/\/atxbooks.com\/products\/the-power-of-habit-why-we-do-what-we-do-in-life-and-business","provider":"ATX Books","version":"1.0","type":"link"}