{"product_id":"the-price-advantage-wiley-finance","title":"The Price Advantage (Wiley Finance)","description":"\u003cp\u003eA comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey \u0026amp; Company  the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify  capture  and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition  a major revision and extension of the first book  shows you what it takes to achieve the price advantage in todays competitive and complex business environments. Based on in-depth  first-hand experience with thousands of companies  this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. Explores the fundamental role of pricing infrastructure in achieving the price advantage Includes new topics such as software and information products pricing  lifecycle pricing  custom-configured products pricing  pricing of high-count product lines  pricing in distributed sales environments  \"razor\/razor blades\" pricing  and tiered products and services pricing Revisits the full range of classic McKinsey pricing tools  including the pocket price waterfall and value maps Engaging and informative  the Second Edition of The Price Advantage will put this essential discipline in perspective.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44953361383477,"sku":"ByrdShop_0470481773","price":36.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780470481776.jpg?v=1770815293","url":"https:\/\/atxbooks.com\/products\/the-price-advantage-wiley-finance","provider":"ATX Books","version":"1.0","type":"link"}