{"product_id":"the-professional-personal-chef-the-business-of-doing-business-as-a-personal-chef","title":"The Professional Personal Chef: The Business of Doing Business as a Personal Chef","description":"\u003cp\u003eThe job of professional personal chef is one of the fastest growing careers in foodservice. People are choosing to become personal chefs in order to have a culinary career on their own terms  with a self-determined schedule and freedom from restaurant strictures. Not only do personal chefs have the chance to work with food in a more creative  personalized way  they are also able to approach their careers with a more entrepreneurial business sense. Written by Candy Wallace  the founder and Executive Director of the American Personal and Private Chef Association (APPCA) and Greg Forte  CEC  CCE  AAC  The Professional Personal Chef offers the definitive guide for starting and growing a successful professional personal chef business. It covers the skills and competencies required for the American Culinary Federations Personal Certified Chef certification  and lays out a practical road map for this challenging but rewarding career. Filled with resources rich in detail  this useful and engaging text covers: The evolution of the professional personal chef career path The benefits and disadvantages of various forms of business ownership Operating legally Writing an effective business plan Creating a vision statement  mission statement  and elevator speech for your personal chef business Managing and securing finances Identifying target markets and revenue streams Developing marketing and sales plans and quality customer service A day in the life of a personal chef In each chapter  learning outcomes  key terms  and review questions reinforce the key concepts. From the Field features present interviews and real world experiences from working personal chefs. A complete instructor support package providing business resources  syllabi  and project suggestions is posted on a companion Web site at www.wiley.com  and also offers sample business plans  recipes for menus  forms  and other useful documents. Culinary arts instructors seeking a classroom text  as well as individual culinary professionals and amateurs interested in starting or growing a personal chef business  will find The Professional Personal Chef the essential A-to-Z guide to this exciting career.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44985263652917,"sku":"ByrdShop_0471752193","price":48.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471752196.jpg?v=1770854526","url":"https:\/\/atxbooks.com\/products\/the-professional-personal-chef-the-business-of-doing-business-as-a-personal-chef","provider":"ATX Books","version":"1.0","type":"link"}