{"product_id":"the-real-story-of-informix-software-and-phil-white-lessons-in-business-and-leadership-for-the-executive-team","title":"The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team","description":"\u003cp\u003eThis fascinating behind-the-scenes book chronicles the meteoric rise of Informix Software  how it became a billion-dollar software giant  and the scandal that ultimately led to its spectacular fall. It offers an insiders perspective on the business strategies that succeeded  the products that failed  and how a technology industry titan ended up in jail. In 1991  Informix was just one of many database suppliers that were competing against Oracle  \"the eight-hundred-pound gorilla.\" In four years  Informix was able to challenge Oracles dominance. However  CEO Whites single-minded obsession with Oracle eventually drove Informix to ruin. \"An insiders view of Silicon Valley that provides great insights on corporate strategy and the long-term consequences of unchecked ego. It should be a must-read in business schools and executive suites \" says Bruce Richardson  AMR Research.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44965425184821,"sku":"ByrdShop_0972182225","price":104.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780972182225.jpg?v=1770496347","url":"https:\/\/atxbooks.com\/products\/the-real-story-of-informix-software-and-phil-white-lessons-in-business-and-leadership-for-the-executive-team","provider":"ATX Books","version":"1.0","type":"link"}