{"product_id":"the-real-world-guide-to-fashion-selling-and-management","title":"The Real World Guide to Fashion Selling and Management","description":"\u003cp\u003eProper selling is professional  ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling  customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media  content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets  the importance of developing and maintaining relationships with clients  techniques for top-notch sales presentations  basic professional dos and donts  dynamic \"behind the label\" success stories  and how to anticipate-not just keep up with-todays global marketplace.  New to this Edition: - Expanded to cover professional selling in retail beyond fashion - New sections on Business-to-Consumer (B2C) retail sales management - New chapter digital and social media in sales including - Covers top sales management strategies and software tools  and how they can be used to increase productivity and time management Emphasizes how to find a job  networking  and building relationships  Instructors Guide available\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44985040207925,"sku":"ByrdShop_1609019334","price":40.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781609019334.jpg?v=1770843985","url":"https:\/\/atxbooks.com\/products\/the-real-world-guide-to-fashion-selling-and-management","provider":"ATX Books","version":"1.0","type":"link"}