{"product_id":"the-ride-2nd-gear-gentleman-edition-new-custom-motorcyclesand-their-builders-gentlemen-edition-9783899555899","title":"The Ride 2nd Gear - Gentleman Edition: New Custom Motorcyclesand Their Builders. Gentlemen Edition","description":"\u003cp\u003eMen and motorcycles: a story that has vacillated somewhere between cult and clich for years. Custom bikes  in particular  have a history that is deeply rooted in the spirit of freedom and change of the 1960s  as well as mans primal urge to build something with his own hands or  in this case  tools. The Ride 2nd Gear is a showcase of the power and beauty of these bikes. The book presents a stunning selection of recent custom motorcycles  as well as the small  local workshops around the globe in which they are built. Hotbeds of creativity and craftsmanship  these workshops are mostly run by single individuals and attract a small yet devoted community of fans and fellow builders. Rather than coveting the newest luxury models to come off the assembly line  this community is more concerned with transformations. They want to turn grandpas old heap  a bargain found on eBay  or a soulless model from another era into something of their very own. They want to augment old motors and existing mechanics with modern technology or make their personal visions of aesthetics and handling a reality. This process takes time  dedication  technical expertise  and skilled handcraft. From limited series to one-offs made for personal pleasure or to order  The Ride 2nd Gear features the brilliant results of this process. Its pages are filled with bikes that offer extraordinary design and driving experiences. In fact  established brands are now acting on trends set by the custom scene whose bikes are often more radical and sophisticated because more attention can be paid to detail and each new idea can be fine-tuned to perfection. The models shown in The Ride 2nd Gear stem from or are based on classic bobbers and choppers  Italian-style racing machines  plastic Japanese motorcycles  and rare BMWs or Triumphs  some of which may very well be 30-50 or even 80 years old. They are vintage in the best sense of the word. They not only preserve  but also improve and expand upon the quality of traditional craftsmanship. Decked out with state-ofthe- art disk brakes  LED lights  gears  and drive components  these custom machines are more agile  faster  and therefore more fun than anything produced in the past.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45116223062069,"sku":"ByrdShop_3899555899","price":450.54,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9783899555899.jpg?v=1776030169","url":"https:\/\/atxbooks.com\/products\/the-ride-2nd-gear-gentleman-edition-new-custom-motorcyclesand-their-builders-gentlemen-edition-9783899555899","provider":"ATX Books","version":"1.0","type":"link"}