{"product_id":"the-right-kind-of-crazy-a-true-story-of-teamwork-leadership-and-highstakes-innovation","title":"The Right Kind of Crazy: A True Story of Teamwork  Leadership  and High-Stakes Innovation","description":"\u003cp\u003eFrom Adam Steltzner  who led the Entry  Descent  and Landing team in landing the Curiosity rover on the surface of Mars  comes a profound book about breakthrough innovation in the face of the impossible  The Jet Propulsion Laboratory (JPL) is home to some of historys most jaw-dropping feats of engineering. When NASA needed to land Curiositya 2 000-pound  $2.5 billion roveron the surface of Mars  140 million miles away  they turned to JPL. Steltzners team couldnt test their kooky solution  the Sky Crane. They were on an unmissable deadline  and the world would be watching when they succeededor failed.  At the helm of this effort was an unlikely rocket scientist and accidental leader  Adam Steltzner. After barely graduating from high school  he followed his curiosity to the local community college to find out why the stars moved. Soon he discovered an astonishing gift for math and physics. After getting his Ph.D. he ensconced himself within JPL  NASAs decidedly unbureaucratic cousin  where success in a mission is the only metric that matters.  The Right Kind of Crazy is a first-person account of innovation that is relevant to anyone working in science  art  or technology. For instance  Steltzner describes:  How his team learned to switch from fear-based to curiosity-based decision making How to escape The Dark Roomthe creative block caused by fear  uncertainty  and the lack of a clear path forward How to tell when were too in love with our own ideas to be objective about themand  conversely  when to fight for them How to foster mutual respect within teams while still bashing bad ideas  The Right Kind of Crazy is a book for anyone who wants to channel their craziness into creativity  balance discord and harmony  and find a signal in a flood of noise.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44957167058997,"sku":"ByrdShop_1591846927","price":26.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781591846925.jpg?v=1770325640","url":"https:\/\/atxbooks.com\/products\/the-right-kind-of-crazy-a-true-story-of-teamwork-leadership-and-highstakes-innovation","provider":"ATX Books","version":"1.0","type":"link"}