{"product_id":"the-rise-of-fashion-and-lessons-learned-at-bergdorf-goodman","title":"The Rise of Fashion and Lessons Learned at Bergdorf Goodman","description":"\u003cp\u003eFrom lavish events attended by high-profile personalities such as Princess Diana  Margaret Thatcher  Jacqueline Onassis  and Yves Saint Laurent to the latest creative ventures of Marc Jacobs  Donna Karan  Michael Kors  and Donald Trump  Ira Neimark  the legendary leader of fashion luxury retail  recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach  he shows  that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history-the late sixties through the early nineties-the author also shares his views on how contemporary retailers have increased profits by skimping on service  resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44966252871733,"sku":"ByrdShop_1609013182","price":88.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781609013189.jpg?v=1770558655","url":"https:\/\/atxbooks.com\/products\/the-rise-of-fashion-and-lessons-learned-at-bergdorf-goodman","provider":"ATX Books","version":"1.0","type":"link"}