{"product_id":"the-rise-of-viagra-how-the-little-blue-pill-changed-sex-in-america-9780814752005","title":"The Rise of Viagra: How the Little Blue Pill Changed Sex in America","description":"\u003cp\u003eThe first book to details the history and social implications of the little blue pill  Since its introduction in 1998  Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history  the little blue pill created a sea change within the pharmaceutical industryfrom how drugs could be marketed to the types of drugs put into developmentas well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called erectile dysfunction  and is simply something to ask your doctor about. And over 16 million men have.  The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix  pill-for-everything culture that Viagra helped to create  erections can now be had by popping a pill  making sex on demand  regardless of age or infirmity  and  potentially  for the rest of ones life.  Drawing on interviews with men who take the drug  their wives  doctors and pharmacists as well as scientists and researchers in the field  this fascinating account provides an intimate history of the drugs effect on America. Loe also examines the quest for the female Viagra  the impact of the drug around the world  the introduction of new erection drugs  like Levitra and Cialis  and the rapid growth of the multi-billion dollar pharmaceutical industry.  This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45651943817269,"sku":"ByrdShop_0814752004","price":56.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780814752005.jpg?v=1781846668","url":"https:\/\/atxbooks.com\/products\/the-rise-of-viagra-how-the-little-blue-pill-changed-sex-in-america-9780814752005","provider":"ATX Books","version":"1.0","type":"link"}