{"product_id":"the-rumble-in-the-jungle-muhammad-ali-and-george-foreman-on-the-global-stage","title":"The Rumble in the Jungle: Muhammad Ali and George Foreman on the Global Stage","description":"\u003cp\u003eThe 1974 fight between Muhammad Ali and George Foreman  staged in the young nation of Zaire and dubbed the Rumble in the Jungle  was arguably the biggest sporting event of the twentieth century. The bout between an ascendant undefeated champ and an outspoken master trying to reclaim the throne was a true multimedia spectacle. A three-day festival of international musicfeaturing James Brown  Miriam Makeba  and many otherspreceded the fight itself  which was viewed by a record-breaking one billion people worldwide. Lewis A. Erenbergs new book provides a global perspective on this singular match  not only detailing the titular fight but also locating it at the center of the cultural dramas of the day.  TheRumble in the Jungle orbits around Ali and Foreman  placing them at the convergence of the American Civil Rights movement and the Great Society  the rise of Islamic and African liberation efforts  and the ongoing quest to cast off the shackles of colonialism. With his far-reaching take on sports  music  marketing  and mass communications  Erenberg shows how one boxing match became nothing less than a turning point in 1970s culture.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44985967968309,"sku":"ByrdShop_022605943X","price":32.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780226059433.jpg?v=1770879724","url":"https:\/\/atxbooks.com\/products\/the-rumble-in-the-jungle-muhammad-ali-and-george-foreman-on-the-global-stage","provider":"ATX Books","version":"1.0","type":"link"}