{"product_id":"the-sage-handbook-of-media-processes-and-effects-9781412959964","title":"The SAGE Handbook of Media Processes and Effects","description":"\u003cp\u003eThe study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives  methodological tools  and applications to important social contexts. In light of this importanceas well as the rapid changes in the media environment that have occurred during the past 20 yearsthis Handbook explores where media effects research has been over the past several decades  and  equally important  contemplates where it should go in the years ahead.  COVERAGE Part I offers an overview of the field and conceptualizations of media effects  along with a range of quantitative and qualitative methodologies used in the study of media effects. Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective  tracing their historical contexts  theoretical developments  criticisms and controversies  and the impact of the new media environment on current and future research. Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. Part IV reflects a dominant trend in the media effects literaturethat of persuasion and learningand traces related theoretical perspectives through the various contexts in which media may have such effects. Part V explores the contexts and audiences that have been traditional foci of media effects research  such as children  violence  body image  and race  addressing the theories most applicable to those contexts. Part VI highlights a concern central and unique to the communication disciplinemessage mediumand how it influences effects ranging from what messages are attended to  how we spend our time  and even how we think.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647630925877,"sku":"ByrdShop_1412959969","price":123.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781412959964.jpg?v=1781696674","url":"https:\/\/atxbooks.com\/products\/the-sage-handbook-of-media-processes-and-effects-9781412959964","provider":"ATX Books","version":"1.0","type":"link"}