{"product_id":"the-screenplay-business","title":"The Screenplay Business","description":"\u003cp\u003eThe development of a film screenplay is a complex and collaborative process  beginning with an initial story and continuing through drafting and financing to the start of the shoot. And yet the best ways of understanding and managing this process have never been properly studied. The Screenplay Business is the first book to do exactly that  addressing such questions as: How do film scripts get written  and what are the tensions between creativity and business? How can the team of the writer  producer  director and development executive work together most effectively? The Screenplay Business presents a theoretical and practical framework for understanding the business of independent script development  and encompasses ideas about creativity  motivation  managing creative people  value chains  and MBA leadership theories. This book will help producers and writers to nurture their stories through the long development process to the screen. It explains the international film business  and contains new research and extensive interviews with leading industry figures  including practical advice on how to run script meetings and handle notes; how to build a sustainable business; and how to understand what really happens when a script is written. The Screenplay Business is a new key text for academics and students researching film and media  and indispensable reading for anyone working in film screenplay development today.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44964256743477,"sku":"ByrdShop_0415613337","price":49.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780415613330.jpg?v=1770454248","url":"https:\/\/atxbooks.com\/products\/the-screenplay-business","provider":"ATX Books","version":"1.0","type":"link"}