{"product_id":"the-secret-lives-of-sports-fans","title":"The Secret Lives of Sports Fans","description":"\u003cp\u003eWhat is happening in our brains and bodies when we feel strong emotion while watching a game? How do sports fans resemble political junkies  and why do we form such a strong attachment to a sports team? Journalist Eric Simons presents in-depth research in an accessible and brilliant way  sure to interest readers of Jonah Lehrer and Malcolm Gladwell. Through reading the literature and attending neuroscience conferences  talking to fans  psychologists  and scientists  and working through his issues as part of a collaboration with the NPR science program RadioLab  Eric Simons hoped to find an answer that would explain why the attractive force of this relationship with treasured sports teams is so great that we cant leave it.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44967238303797,"sku":"ByrdShop_1590208641","price":59.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781590208649.jpg?v=1770641071","url":"https:\/\/atxbooks.com\/products\/the-secret-lives-of-sports-fans","provider":"ATX Books","version":"1.0","type":"link"}