{"product_id":"the-service-innovation-handbook-actionoriented-creative-thinking-toolkit-for-service-organizations","title":"The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations","description":"\u003cp\u003eThis is an action-oriented book for managers and entrepreneurs who want new ways to tackle the issues they face in terms of developing and delivering services. The book focuses on service organizations  but has a broad interpretation of what services are. This is because these days  even jet engines and cars are bundled into services that create value by bringing people and resources together in different ways. The central argument is that managers and entrepreneurs designing service offerings will benefit from using approaches and methods from design and the arts. A very strong  more practical follow-up title to BIS Publisherss successful This is Service Design Thinking.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44959866617909,"sku":"ByrdShop_9063693532","price":34.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9789063693534.jpg?v=1770377043","url":"https:\/\/atxbooks.com\/products\/the-service-innovation-handbook-actionoriented-creative-thinking-toolkit-for-service-organizations","provider":"ATX Books","version":"1.0","type":"link"}