{"product_id":"the-site-book-a-field-guide-to-commercial-real-estate-evaluation-mesa-professional-development-series","title":"The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series)","description":"\u003cp\u003eWritten by an expert with 20 years of experience in commercial site evaluation  The Site Book is a practical book that takes a logical and process-oriented approach to site evaluation. Built around dozens of real-life examples of sites that work  sites that dont - and all the reasons why - this book explores the dynamic and sometimes complex relationship between site features and other factors that will ultimately determine the success of any restaurant or retail location. The Site Book features: In depth discussion of the major areas affecting a site evaluation including customer sources  usage patterns  demographic reports  day parts  linkages  drop-in features  physical surroundings  image  trade area  growth strategies  competition  and cannibalism. A step-by-step guide through the site evaluation process using a unique site evaluation worksheet. Strategies for measuring and weighting the relative importance of each site feature and calculating a final site score. Practical tips for specific concepts and varying market conditions - such as opening a first destination in a new market  adding a second store  or backfilling in a saturated market. Strategies for site selection in competitive markets where the best locations are in short supply.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44945922129973,"sku":"ByrdShop_0940352109","price":37.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780940352100_95671bca-9bfd-4e68-8434-665a5ca20d2e.jpg?v=1770147262","url":"https:\/\/atxbooks.com\/products\/the-site-book-a-field-guide-to-commercial-real-estate-evaluation-mesa-professional-development-series","provider":"ATX Books","version":"1.0","type":"link"}