{"product_id":"the-social-cognitive-neuroscience-of-leading-organizational-change","title":"The Social Cognitive Neuroscience of Leading Organizational Change","description":"\u003cp\u003eIn a very understandable  practical  and accessible manner  this book applies recent groundbreaking findings from behavioral neuroscience to the most complex and vexing challenges in organizations today. In particular  it addresses managing large-scale organizational changes  such as mergers and acquisitions  providing lessons and tactics that can be usefully applied to in many different settings. In addition to discussing successful practices  it also identifies the reasons that most past comprehensive  long-term change projects have failed and unmasks the counterproductive effects of the typical evolutionary or emotion-based attempts to change group and individual behavior  using neuroscience as its principal tool.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44964385882165,"sku":"ByrdShop_1138859869","price":104.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781138859869.jpg?v=1770459344","url":"https:\/\/atxbooks.com\/products\/the-social-cognitive-neuroscience-of-leading-organizational-change","provider":"ATX Books","version":"1.0","type":"link"}