{"product_id":"the-spirit-of-amd-the-legend-of-advanced-micro-devices","title":"The Spirit of Amd: The Legend of Advanced Micro Devices","description":"\u003cp\u003eThe Spirit of AMD  by best-selling author Jeffrey L. Rodengen  is a compelling account of the people and events that have shaped a leader in the semi-conductor industry  and includes a foreword by Robert Palmer  chairman  president and CEO of Digital Equipment Corporation For a leading-edge  high-technology company  Advanced Micro Devices stated purpose is deceptively simple: We empower people everywhere to lead more productive lives. A global supplier of integrated circuits for the personal and networked computer and semiconductor industries  AMD is anything but simple. Nevertheless  people matter at AMD. For almost 30 years  AMD has led the industry in establishing incentives and policies that have made it a leader within an often harsh competitive environment. From the beginning  the companys chief founder  Chairman and CEO Jerry Sanders  was determined to build an organization that embodied the ideals in which he believed and fought for his entire life: that employees are at the core of success; rewarding merit brings out the best in people; and that loyalty is earned through fair treatment. Like many of the pioneers of Silicon Valley  Sanders worked at Fairchild Semiconductor  where he excelled in the freewheeling environment. But a new management came into place that didnt tolerate dissent and Sanders soon left the company. In 1969  while pondering his next move at a rented beach house in Malibu  he was asked by other Fairchild expatriates to lead a new semiconductor venture. Here was his chance to put ideas into action. Recalling his own experiences when hard work and accomplishments went unnoticed  Sanders established one of the first bonus incentive systems in the semiconductor industry. When AMD prospered  its employees prospered with it. By 1998  AMD had become the fifth-largest U.S. merchant-supplier of integrated circuits  with 12 000 employees worldwide and revenues of more than $2.4 billion.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44952241078325,"sku":"ByrdShop_0945903219","price":58.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780945903215.jpg?v=1770155561","url":"https:\/\/atxbooks.com\/products\/the-spirit-of-amd-the-legend-of-advanced-micro-devices","provider":"ATX Books","version":"1.0","type":"link"}