{"product_id":"the-sports-revolution-how-texas-changed-the-culture-of-american-athletics-the-texas-bookshelf","title":"The Sports Revolution: How Texas Changed the Culture of American Athletics (The Texas Bookshelf)","description":"\u003cp\u003eThe story of Texass impact on American sports culture during the civil rights and second-wave feminist movements  this book offers a new understanding of sports and society in the state and the nation as a whole.  In the 1960s and 1970s  America experienced a sports revolution. New professional sports franchises and leagues were established  new stadiums were built  football and basketball grew in popularity  and the proliferation of television enabled people across the country to support their favorite teams and athletes from the comfort of their homes. At the same time  the civil rights and feminist movements were reshaping the nation  broadening the boundaries of social and political participation. The Sports Revolution tells how these forces came together in the Lone Star State. Tracing events from the end of Jim Crow to the 1980s  Frank Guridy chronicles the unlikely alliances that integrated professional and collegiate sports and launched womens tennis. He explores the new forms of inclusion and exclusion that emerged during the era  including the role the Dallas Cowboys Cheerleaders played in defining womanhood in the age of second-wave feminism. Guridy explains how the sexual revolution  desegregation  and changing demographics played out both on and off the field as he recounts how the Washington Senators became the Texas Rangers and how Mexican American fans and their support for the Spurs fostered a revival of professional basketball in San Antonio. Guridy argues that the catalysts for these changes were undone by the same forces of commercialization that set them in motion and reveals that  for better and for worse  Texas was at the center of Americas expanding political  economic  and emotional investments in sport.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44985934250037,"sku":"ByrdShop_1477321837","price":27.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781477321836.jpg?v=1770878027","url":"https:\/\/atxbooks.com\/products\/the-sports-revolution-how-texas-changed-the-culture-of-american-athletics-the-texas-bookshelf","provider":"ATX Books","version":"1.0","type":"link"}