{"product_id":"the-strategic-planning-workbook","title":"The Strategic Planning Workbook","description":"\u003cp\u003eThe Strategic Planning Workbookis an invaluable  ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants  this book provides the concepts needed to do the thinking  the tools to gather the necessary information  the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-important implementation of your plan  this fully updated new edition includes supporting videos to help you think like a strategist  understand your customers  analyse your competitors  understand the pressures and define your companys mission  vision and values. In a clear and accessible style Neville Lake draws on a mixture of his own diagnostic tools  analytical techniques and decision-making processes  guiding readers through the key stages involved in strategic planning.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44985899974709,"sku":"ByrdShop_074946500X","price":29.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780749465001.jpg?v=1770876445","url":"https:\/\/atxbooks.com\/products\/the-strategic-planning-workbook","provider":"ATX Books","version":"1.0","type":"link"}