{"product_id":"the-students-guide-to-cognitive-neuroscience-9781138490543","title":"The Student's Guide to Cognitive Neuroscience","description":"\u003cp\u003eReflecting recent changes in the way cognition and the brain are studied  this thoroughly updated fourth edition of this bestselling textbook provides a comprehensive and student-friendly guide to cognitive neuroscience. Jamie Ward provides an easy-to-follow introduction to neural structure and function  as well as all the key methods and procedures of cognitive neuroscience  with a view to helping students understand how they can be used to shed light on the neural basis of cognition. The book presents a comprehensive overview of the latest theories and findings in all the key topics in cognitive neuroscience  including vision  hearing  attention  memory  speech and language  numeracy  executive function  social and emotional behavior and developmental neuroscience. Throughout  case studies  newspaper reports  everyday examples and studentfriendly pedagogy are used to help students understand the more challenging ideas that underpin the subject. New to this edition: Increased focus on the impact of genetics on cognition New coverage of the cutting-edge field of connectomics Coverage of the latest research tools including tES and fNIRS and new methodologies such as multi-voxel pattern analysis in fMRI research Additional content is also included on network versus modular approaches  brain mechanisms of hand-eye coordination  neurobiological models of speech perception and production and recent models of anterior cingulate function Written in an engaging style by a leading researcher in the field and presented in full color including numerous illustrative materials  this book will be invaluable as a core text for undergraduate modules in cognitive neuroscience. It can also be used as a key text on courses in cognition  cognitive neuropsychology  biopsychology or brain and behavior. Those embarking on research will find it an invaluable starting point and reference. This textbook is supported by an extensive companion website for students and instructors  including lectures by leading researchers  links to key studies and interviews  interactive multiple-choice questions and flashcards of key terms.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45651786432565,"sku":"ByrdShop_1138490547","price":90.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781138490543.jpg?v=1781840719","url":"https:\/\/atxbooks.com\/products\/the-students-guide-to-cognitive-neuroscience-9781138490543","provider":"ATX Books","version":"1.0","type":"link"}