{"product_id":"the-survey-kit-9780761925101","title":"The Survey Kit","description":"\u003cp\u003eThe kit that helped thousands of researchers and students do better survey research in the 90s has been completely updated and revised for the issues of the 21st century! \"The Survey Kit is an easy-to-understand  easy-to-follow  comprehensive guide for the novice survey researcher. In addition  it provides useful information about some qualitative research techniques such as interviews  focus groups  observational analysis  and content analysis. Pedagogical features in each volume such as checklists  reasonable resources needed  tips  and decision matrices help students focus on important aspects of the survey process and provide them with a sense of real life application. Detailed discussions of personal interviewing (survey and in-depth)  focus group techniques  and risks and odds are welcome additions to the new volumes.\" --Juanita M. Firestone  University of Texas  San Antonio New to the Second Edition:   Separate volumes on in-person interviews and telephone interviews  Data management  Literacy and language issues  Qualitative survey research techniques  including focus group interviewing and content analysis  Survey ethics  including the ethical principles to use in survey development and the characteristics of survey research misconduct  Factorial design and conjoint analysis  Cultural considerations  Translation of interviews into other languages  CAPI interviews  Sample size and power  Creating a complete code book  The use of database management and statistical programs  Internet surveys  The characteristics of good web reporting  A glossary in each volume \"What impressed me most is that the presentation of all the books is clear enough that I could use them both in a course and for independent study coursework. I often have doctoral students who want to do surveys for their dissertations  but who have not taken any coursework. I am confident that with some help  they could use the kit independently.\" --Karen Evans Stout  Educational Policy \u0026amp; Administration  University of Minnesota \"Fink has compiled an orderly  accurate  developmentally logical approach to this frequently used method in the social sciences. She has presented the conceptual steps followed by examples; and  at the end of each chapter are questions and Web resources for the students. In addition to this clear scholarly presentation  the pedagogical features of the textbook are useful for classroom discussion and exercises as well as assignments.\"  --Kathy Sexton-Radek  Human Services  Elmhurst College Besides the scholarship  what makes The Survey Kit so effective? The great learning aids! Each volume has checklists  warnings of what to avoid  examples of what works and what doesnt work  reasonable resources  and new for this edition  exercises with answers and a glossary at the end of each volume. \"Two of the most useful tools in the series are a section on Reasonable Resources and how to plan for surveying. The series does a good job of outlining most everything in between  providing checklists for the users convenience.\" --Patrick R. Powaser  Personnel Psychology  In addition  The Survey Kit is effective for use with students: \"Students found the Survey Kit helpful as they developed their questionnaires in the Evaluation course. Some of these questionnaires later received more revisions and were used for their Thesis or Directed Research Project.\" --Bonnie Rader  Family \u0026amp; Consumer Sciences  California State University  Long Beach \"The Survey Kit is very well written  clear and concise  easy to read and yet carries a wealth of information. I and most of the students like the Survey Kit very much.\"  --Shanker Menon  University of Sarasota\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45118204248117,"sku":"ByrdShop_0761925104","price":147.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780761925101.jpg?v=1776102925","url":"https:\/\/atxbooks.com\/products\/the-survey-kit-9780761925101","provider":"ATX Books","version":"1.0","type":"link"}