{"product_id":"the-ultimate-question-driving-good-profits-and-true-growth-9781591397830","title":"The Ultimate Question: Driving Good Profits and True Growth","description":"\u003cp\u003eCEOs regularly announce ambitious growth targets  then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractorscustomers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research  The Ultimate Question shows how companies can rigorously measure Net Promoter statistics  help managers improve them  and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling  this is the one bookand the one toolno growth-minded leader can afford to miss.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45951509168181,"sku":"ByrdShop_1591397839","price":63.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781591397830.jpg?v=1788111014","url":"https:\/\/atxbooks.com\/products\/the-ultimate-question-driving-good-profits-and-true-growth-9781591397830","provider":"ATX Books","version":"1.0","type":"link"}