{"product_id":"the-unfair-advantage-sell-with-nlp-9780967916200","title":"The Unfair Advantage: Sell with NLP!","description":"\u003cp\u003eThe Unfair Advantage is a \"workshop-in-a-workbook.\" It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing. It includes \"how-to\" ideas for selling face-to-face  telemarketing  direct mail  and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67923617251381,"sku":"ByrdShop_0967916208","price":100.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780967916200.jpg?v=1794109650","url":"https:\/\/atxbooks.com\/products\/the-unfair-advantage-sell-with-nlp-9780967916200","provider":"ATX Books","version":"1.0","type":"link"}