{"product_id":"the-users-journey-storymapping-products-that-people-love","title":"The User's Journey: Storymapping Products That People Love","description":"\u003cp\u003eLike a good story  successful design is a series of engaging moments structured over time. The Users Journey will show you how  when  and why to use narrative structure  technique  and principles to ideate  craft  and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product  feature  landing page  flow  campaign  content  or product strategy.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44985264799797,"sku":"ByrdShop_1933820314","price":28.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781933820316.jpg?v=1770854569","url":"https:\/\/atxbooks.com\/products\/the-users-journey-storymapping-products-that-people-love","provider":"ATX Books","version":"1.0","type":"link"}