{"product_id":"the-visible-word-experimental-typography-and-modern-art-19091923-9780226165028","title":"The Visible Word: Experimental Typography and Modern Art  1909-1923","description":"\u003cp\u003eEarly in this century  Futurist and Dada artists developed brilliantly innovative uses of typography that blurred the boundaries between visual art and literature. In The Visible Word  Johanna Drucker shows how later art criticism has distorted our understanding of such works. She argues that Futurist  Dadaist  and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by mid-century  however  the tenets of New Criticism and High Modernism had polarized the visual and the literary.  Drucker suggests a methodology closer to the actual practices of the early avant-garde artists  based on a rereading of their critical and theoretical writings. After reviewing theories of signification  the production of meaning  and materiality  she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich  Filippo Marinetti  Guillaume Apollinaire  and Tristan Tzara.  Few studies of avant-garde art and literature in the early twentieth century have acknowledged the degree to which typographic activity furthered debates about the very nature and function of the avant-garde. The Visible Word enriches our understanding of the processes of change in artistic production and reception in the twentieth century.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45953218773045,"sku":"ByrdShop_0226165027","price":28.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780226165028.jpg?v=1788181856","url":"https:\/\/atxbooks.com\/products\/the-visible-word-experimental-typography-and-modern-art-19091923-9780226165028","provider":"ATX Books","version":"1.0","type":"link"}