{"product_id":"the-way-to-design","title":"The Way To Design","description":"\u003cp\u003eThe 21st century will be the designers century  because the most interesting innovation is happening at the top of the stackat the interface with end userswhere technology meets design  and where a swipe right or a hold might decide the next breakout business. Based on interviews with scores of design thinkers and designers-turned-entrepreneurs  The Way to Design sketches out the path to scale up from designer to designer founder. And drawing from his years as an IDEO product designer and his own experiences launching  running  and investing in startups  Foundation Capital general partner Steve Vassallo shares lived-in advice on how to create design-led organizations. This book is for entrepreneurial designers who want to know what it takes to start a company  and for non-designer entrepreneurs and executives who want to understand how to make design a core value of their business. Airbnbs cofounder  Joe Gebbia  calls The Way to Design  \"the first practical and inspirational guide for designers who want to create positive change in the world.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44967500054581,"sku":"ByrdShop_0692927123","price":225.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780692927120.jpg?v=1770643057","url":"https:\/\/atxbooks.com\/products\/the-way-to-design","provider":"ATX Books","version":"1.0","type":"link"}