{"product_id":"the-work-25-years-of-fallon","title":"The Work: 25 Years of Fallon","description":"\u003cp\u003eInsanity is contagious. How else do you explain five fresh-faced Minnesotans who were crazy enough to believe  way back in 1981  that a start-up agency in Minneapolis could fire a warning shot of creativity across the bow of Madison Avenue? How else do you explain these same five camping out  uninvited  in the lobby of their first new business pitch with a portfolio full of ads  and then actually winning the damn thing-against 16 other agencies? How else do you explain the restless clients  big and small  who quickly came running? Or the hundreds of amazingly talented people who flocked here to be part of this crazy experiment on the prairie? From the worlds largest bank to the Episcopal Church; from The Wall Street Journal to Rolling Stone  from Hush Puppies to United Airlines. Celebrating 25 years of creativity that has helped drive results and ultimately outsmart the competition.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44984898650165,"sku":"ByrdShop_0974380652","price":70.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780974380650.jpg?v=1770842605","url":"https:\/\/atxbooks.com\/products\/the-work-25-years-of-fallon","provider":"ATX Books","version":"1.0","type":"link"}