{"product_id":"the-world-in-the-curl-an-unconventional-history-of-surfing-9780307719485","title":"The World in the Curl: An Unconventional History of Surfing","description":"\u003cp\u003eA definitive and highly readable history of surfing and the cultural  political  economic  and environmental consequences of its evolution from a sport of Hawaiian kings and queens to a billion-dollar worldwide industry  Despite its rebellious  outlaw reputation  or perhaps because of it  surfing occupies a central place in the American  and global  imagination  embodying the tension between romantic counterculture ideals and middle-class values  between an individualistic communion with nature and a growing commitment to commerce and technology. In examining the enduring widespread appeal of surfing in both myth and reality  The World in the Curl offers a fresh angle on the remarkable rise of the sport and its influence on modern life.  Drawing on Peter Westwick and Peter Neushuls expertise as historians of science and technology  the environment  and the Cold War  as well as decades of experience as surfers themselves  The World in the Curl brings alive the colorful history of surfing by drawing readers into the forces that fueled the sports expansion: colonialism  the military-industrial complex  globalization  capitalism  environmental engineering  and race and gender roles. In an engaging and provocative narrative history  from the spread of surfing to the United States  to the development of surf culture  to the reintroduction of women into the sport  to big wave frontiers  the authors draw an indelible portrait of surfing and surfers as actors on the global stage.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279698354229,"sku":"ByrdShop_0307719480","price":124.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780307719485.jpg?v=1780606859","url":"https:\/\/atxbooks.com\/products\/the-world-in-the-curl-an-unconventional-history-of-surfing-9780307719485","provider":"ATX Books","version":"1.0","type":"link"}