{"product_id":"the-world-made-meme-public-conversations-and-participatory-media-the-information-society-series","title":"The World Made Meme: Public Conversations and Participatory Media (The Information Society Series)","description":"\u003cp\u003eHow memetic mediaaggregate texts that are collectively created  circulated  and transformedbecome a part of public conversations that shape broader cultural debates. Internet memesdigital snippets that can make a joke  make a point  or make a connectionare now a lingua franca of online life. They are collectively created  circulated  and transformed by countless users across vast networks. Most of us have seen the cat playing the piano  Kanye interrupting  Kanye interrupting the cat playing the piano. In The World Made Meme  Ryan Milner argues that memes  and the memetic process  are shaping public conversation. Its hard to imagine a major pop cultural or political moment that doesnt generate a constellation of memetic texts. Memetic media  Milner writes  offer participation by reappropriation  balancing the familiar and the foreign as new iterations intertwine with established ideas. New commentary is crafted by the mediated circulation and transformation of old ideas. Through memetic media  small strands weave together big conversations. Milner considers the formal and social dimensions of memetic media  and outlines five basic logics that structure them: multimodality  reappropriation  resonance  collectivism  and spread. He examines how memetic media both empower and exclude during public conversations  exploring the potential for public voice despite everyday antagonisms. Milner argues that memetic media enable the participation of many voices even in the midst of persistent inequality. This new kind of participatory conversation  he contends  complicates the traditional culture industries. When age-old gatekeepers intertwine with new ways of sharing information  the relationship between collective participation and individual expression becomes ambivalent. For better or worseand Milner offers examples of bothmemetic media have changed the nature of public conversations.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44895592120373,"sku":"ByrdShop_026253522X","price":25.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780262535229.jpg?v=1770487932","url":"https:\/\/atxbooks.com\/products\/the-world-made-meme-public-conversations-and-participatory-media-the-information-society-series","provider":"ATX Books","version":"1.0","type":"link"}