{"product_id":"the-youtube-reader","title":"The YouTube Reader","description":"\u003cp\u003eYouTube has come to epitomize the possibilities of digital culture. With more than seventy million unique users a month and approximately eighty million videos online  this brand-name video distribution platform holds the richest repository of popular culture on the Internet. As the fastest growing site in the history of the Web  YouTube promises endless new opportunities for amateur video  political campaigning  entertainment formats  and viral marketinga clip culture that has seemed to outpace both cinema and television.  The YouTube Reader is the first full-length book to explore YouTube as an industry  archive  and cultural form. This remarkable volume brings together renowned film and media scholars to debate the problems and potential of \"broadcasting yourself.\" The YouTube Reader takes on claims of newness  immediacy  and popularity with sytematic and theoretically informed arguments  offering a closer look at the available texts on YouTube and the policies and norms that govern their access and use.  Contributors include Christopher Anderson  Thomas Elsaesser  Richard Grusin  Bernard Stiegler  Toby Miller  Lisa Parks  William Uricchio  and Janet Wasko.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44964696129589,"sku":"ByrdShop_9188468119","price":41.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9789188468116.jpg?v=1770475595","url":"https:\/\/atxbooks.com\/products\/the-youtube-reader","provider":"ATX Books","version":"1.0","type":"link"}