{"product_id":"think-simple-how-smart-leaders-defeat-complexity","title":"Think Simple: How Smart Leaders Defeat Complexity","description":"\u003cp\u003eSimplicity is arguably the most potent weapon in businessattracting customers  motivating employees  helping outthink competitors  and creating new efficiencies. Yet rarely is it as simple as it looks.  Ken Segalls first book  Insanely Simple  was based on observations gained from twelve years working as Steve Jobss advertising agency creative director  first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was not just visible in Apples products. You could see it in the way the company organized  innovated  advertised  sold at retail  and provided customer service.  In practice  simplicity was Jobss most powerful business weapon. It helped Apple distinguish its products and create entirely new product categories  and it put distance between Apple and its competitors. But  while Apple is a terrific example of a company that has been propelled by the power of simplicity  it is hardly alone. Inspired by the ways Apple has benefited from the power of simplicity  Segall set out to find other companies that were traveling this path. He wanted to learn more about the thinking of their leaders. He felt that if he could chronicle the experiences of those who have successfully simplified  it would be an invaluable guide for everyone who would like to do the same.  This book is the result of his journey into simplicity in companies around the world. Many of the heroes of simplicity profiled in this book are probably not on your list of usual suspects. Segall had conversations with over forty men and women from a wide range of industries  in companies big and small  established and up-and-coming  famous and below under the radar.  Each leader has a fascinating point of view about how simplicity has helped improve his or her company and set it apart from competitors. Each is unique  yet  as youll find  many display interesting similarities.  From Jerry Greenfield  youll hear how Ben \u0026amp; Jerrys grew from local to global without losing its focus and simple values. From the CEO of one of Australias biggest banks  youll hear how simplicity is attracting new customers. From former Apple Senior Vice President Ron Johnson  youll hear how a simple idea aligned the team creating the worldwide network of Apple Stores.  Youll discover how simplicity influences the CEOs of The Container Store and Whole Foods. Youll get insights on simplification from the worlds of fashion  automobiles  entertainment  and technology. Youll even get inside the blue heads of the Blue Man Group  who developed a business strategy to defeat complexity before it could take root.  No principle is more important for businesses today than simplicity. In this insightful and often surprising book  you will learn how to harness the power of simplicity to build lasting  profitable organizations.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44960405815349,"sku":"ByrdShop_1591847508","price":27.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781591847502.jpg?v=1770392609","url":"https:\/\/atxbooks.com\/products\/think-simple-how-smart-leaders-defeat-complexity","provider":"ATX Books","version":"1.0","type":"link"}