{"product_id":"this-is-improbable-cheese-string-theory-magnetic-chickens-and-other-wtf-research","title":"This Is Improbable: Cheese String Theory  Magnetic Chickens  and Other WTF Research","description":"\u003cp\u003eOften  thinking seriously about outlandish problems is the only way to make progress in science. The rest of the time  its hilarious. Marc Abrahams  the founder of the famous Ig Nobel prizes  offers an addictive  wryly funny expos of the oddest  most imaginative  and just plain improbable research from around the world. He looks into why books on ethics are more likely to get stolen and how randomly promoting people (rather than doing it based on merit) improves their work. He also shares the findings of weird experiments  from whether Vegas lap dancers earn higher tips at a certain time of the month to how mice were once outfitted with parachutes to find a better way to murder tree snakes. Abrahams tour through this strangest of strange science will first make you laugh  and then make you think about your world in a completely new way. Marc Abrahams  the founder of the Ig Nobel prize  offers an addictive  wryly funny expos of the most improbable research from around the world  from why one psychologist insisted it was better to promote people randomly to whether Vegas lap dancers get higher tips at certain times of the month. As you travel from the bizarre to the profound  Abrahams will make you laugh  and then think about the world in a completely new way.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44967447461941,"sku":"ByrdShop_1851689311","price":27.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781851689316.jpg?v=1770642978","url":"https:\/\/atxbooks.com\/products\/this-is-improbable-cheese-string-theory-magnetic-chickens-and-other-wtf-research","provider":"ATX Books","version":"1.0","type":"link"}