{"product_id":"thoughts-on-design","title":"Thoughts on Design","description":"One of the seminal texts of graphic design  Paul Rands Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career  Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rands original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970  and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published  this classic treatise is an indispensable addition to the library of every designer.","brand":"My Store","offers":[{"title":"Default Title","offer_id":44636955115573,"sku":"ByrdShop_081187544X","price":144.76,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_081187544X_c1e45d09-68cc-4031-b4b2-cd2bc1e7bff4.jpg?v=1754476358","url":"https:\/\/atxbooks.com\/products\/thoughts-on-design","provider":"ATX Books","version":"1.0","type":"link"}