{"product_id":"tm-the-untold-stories-behind-29-classic-logos","title":"TM: The Untold Stories Behind 29 Classic Logos","description":"\u003cp\u003eTM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.  The book takes 29 internationally recognized logos and explains their development  design  usage  and purpose. Based upon interviews with the designers responsible for these totems  and encompassing the marks from a range of corporate  artistic  and cultural institutions from across the globe  TM reveals the stories behind such icons as the Coca-Cola logotype  the Penguin Books colophon  and the Michelin Man.  Based upon comprehensive research  authoritatively written and including a wealth of archival images  TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44984074403893,"sku":"ByrdShop_1780671652","price":72.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781780671659.jpg?v=1770821701","url":"https:\/\/atxbooks.com\/products\/tm-the-untold-stories-behind-29-classic-logos","provider":"ATX Books","version":"1.0","type":"link"}