{"product_id":"tm-trademarks-designed-by-chermayeff-geismar","title":"TM  Trademarks Designed by Chermayeff \u0026 Geismar","description":"\u003cp\u003eThe NBC peacock  the PBS \"everyman \" the Chase Bank octagon  and hundreds of other outstanding trademarks have been created by one design firm  Chermayeff \u0026amp; Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil  Time Warner  Viacom  and Xerox  and for preeminent institutions such as the New York Public Library  Alvin Ailey Dance  the Smithsonian Institution  and the Museum of Modern Art  are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm  which is led by Ivan Chermayeff  Tom Geismar  and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book  which serves an inspiration for designers as well as a reference to the best in trademark design.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44961885061173,"sku":"ByrdShop_1568982569","price":226.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781568982564.jpg?v=1770395641","url":"https:\/\/atxbooks.com\/products\/tm-trademarks-designed-by-chermayeff-geismar","provider":"ATX Books","version":"1.0","type":"link"}