{"product_id":"to-sell-is-human-the-surprising-truth-about-moving-others-9781611761115","title":"To Sell Is Human: The Surprising Truth About Moving Others","description":"\u003cp\u003eFrom the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.  According to the U.S. Bureau of Labor Statistics  one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.  But dig deeper and a startling truth emerges: Yes  one in nine Americans works in sales. But so do the other eight.  Whether were employees pitching colleagues on a new idea  entrepreneurs enticing funders to invest  or parents and teachers cajoling children to study  we spend our days trying to move others. Like it or not  were all in sales now.  To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind  Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (its no longer \"Always Be Closing\")  explains why extraverts dont make the best salespeople  and shows how giving people an \"off-ramp\" for their actions can matter more than actually changing their minds.  Along the way  Pink describes the six successors to the elevator pitch  the three rules for understanding anothers perspective  the five frames that can make your message clearer and more persuasive  and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work  at school  and at home.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45650351161397,"sku":"ByrdShop_1611761115","price":99.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781611761115.jpg?v=1781794851","url":"https:\/\/atxbooks.com\/products\/to-sell-is-human-the-surprising-truth-about-moving-others-9781611761115","provider":"ATX Books","version":"1.0","type":"link"}