{"product_id":"type-rules-the-designers-guide-to-professional-typography","title":"Type Rules!: The Designer's Guide to Professional Typography","description":"\u003cp\u003eFrom principle to practice  get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designers Guide to Professional Typography  3rd Edition is an up-to-date  thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications  this edition has everything todays serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job  how to set type like a pro  how to avoid common mistakes  and how to design a typeface  as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType  font management utilities  font web sites  and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues  including scaling logos. \"Ive purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizvers Type Rules is one of the best. Its a book that will prove its value time and again.\" -- Allan Haley  Director of Words and Letters  Monotype Imaging \"Type Rules is a must-have book for students and professionals alike. I highly recommend it.\" -- Prof. Ed Benguiat  world-renowned type designer and educator  School of Visual Arts\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44965865357365,"sku":"ByrdShop_0470542519","price":55.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780470542514.jpg?v=1770547652","url":"https:\/\/atxbooks.com\/products\/type-rules-the-designers-guide-to-professional-typography","provider":"ATX Books","version":"1.0","type":"link"}