{"product_id":"typographic-communications-today-9780262071147","title":"Typographic Communications Today","description":"\u003cp\u003eWith over 900 illustrations  more than 500 in color  it is an essential reference book for graphic artists and designers and for those who  regardless of profession are involved in design choices. Suddenly  the universe of people making typographical decisions has expanded. Effective visual communication through the informed manipulation of the size and style of type  its placement on a two dimensional surface  its integration with graphic material  and the quality of its reproduction is within reach of anyone who has a computer. Typographic Communications Today places this phenomenon in historical perspective  covering the whole of 20th century graphic design. With over 900 illustrations  more than 500 in color  it is an essential reference book for graphic artists and designers and for those who  regardless of profession are involved in design choices. It clarifies the options available in this new era of print while at the same time examining the new technologies in the context of art history. The numerous quotations by first rate designers make this a treasury of good thinking about the hows and whys of typographic design. Types are displayed and grid systems employed as they are being discussed. Gottschalls lively commentary examines the many typographic solutions designers have evolved for communication problems  beginning with the creative solutions devised by artists  painters  architects  poets and concluding with the new opportunities and challenges posed by computers and laser technology. Several chapters focus on how these technologies have changed the ways typefaces are being designed and used. Gottschall explains how terminals  output devices  networks  scanners  and software have revolutionized the world of typesetting and given graphic designers a whole new set of tools  freedoms  and restrictions. The chapter \"Bits  Bytes  and Typographic Design \" for example  offers a state of the art review of keyboarding on terminals  image scanning  electronic filing  and networking. Not only does Gottschall discuss the role of personal computers and word processing software  he also reviews the packages and languages available from all of the major corporate players Apple  Xerox  Wang  IBM AT\u0026amp;T  Interleaf  and many others and evaluates the future of such possibilities as X-ray chip etching. Edward M. Gottschall is Vice Chairman of International Typeface Corporation and Editor of U\u0026amp;lc magazine.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67962742439989,"sku":"ByrdShop_0262071142","price":49.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780262071147.jpg?v=1794539605","url":"https:\/\/atxbooks.com\/products\/typographic-communications-today-9780262071147","provider":"ATX Books","version":"1.0","type":"link"}