{"product_id":"typographic-design-form-and-communication-9781119312567","title":"Typographic Design: Form and Communication","description":"\u003cp\u003eThe bestselling introduction to designing the written word Typographic Design: Form \u0026amp; Communication is the definitive reference for graphic designers  providing a comprehensive introduction to the visual word. Done well  typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message  the associations you make  and ultimately  the overall success of the communication. Typographic design extends from the page to the screen  and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space  to messaging  processes  and history  aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes  updated case studies  and new examples from branding  print  web  motion  and more. On-screen typographic design concepts are discussed in greater detail  and the online supplemental materials include new flashcards  terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved  and where it is headed Adopt established approaches to designing with type The irony of typographic design is that  when done well  it often goes unnoticedbut its impact on a projects overall success is undeniable. Typography can make or break a page  can enhance or overpower an image  and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designers arsenal  and Typographic Design is the complete  practical introduction.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45665901740085,"sku":"ByrdShop_1119312566","price":66.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781119312567.jpg?v=1782413700","url":"https:\/\/atxbooks.com\/products\/typographic-design-form-and-communication-9781119312567","provider":"ATX Books","version":"1.0","type":"link"}