{"product_id":"typographica-9781568982984","title":"Typographica","description":"\u003cp\u003eThe magazine Typographica--brainchild of founder  editor  designer  and renowned typographer Herbert Spencer--had a brief life  a total of 32 issues published over nineteen years. But its influence stretched--and stretches--far beyond its modest distribution and print runs of the time. Indeed  for many graphic designers  Typographica is something of an obsession  to be collected if and when found  savored  and poured over for designs and techniques not seen since.Remarkably  Spencer never intended to turn a profit  so no expenses were spared in the making of the magazine. Different papers  letterpress  tip-ins  and more were all employed in the presentation of an eclectic range of subject matter: Braille  locomotive lettering  sex and typography  typewriter faces  street lettering  matches  and avant-garde poetry all found their way into the magazine.Rick Poynor  founding editor of Eye  recreates the excitement of Typographica in this carefully researched  accessibly written  and beautifully illustrated book that pays tribute to the man and the magazine that changed the course of graphic design.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67930082541621,"sku":"ByrdShop_1568982984","price":346.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781568982984.jpg?v=1794204624","url":"https:\/\/atxbooks.com\/products\/typographica-9781568982984","provider":"ATX Books","version":"1.0","type":"link"}